The 165-room W Athens Astir Palace Beach will go under an extensive refurbishment in order to be converted into the W Athens. Upon opening in mid 2011 , W Athens will feature all of W's celebrated comforts including Whatever/Whenever, the hotel's 24-hour concierge service that can provide guests with whatever they want from a bathtub filled with chocolates to private jet service, as well as a nightlife destination, signature restaurants and a Bliss spa.